Southwest Industrial Electric | Upcoming Events | March 2025 

Welcome to the March 2025 Edition of The Electric Link! 

This month at Southwest Industrial Electric, we're proud to highlight key moments that continue to shape our growth and industry presence. From a successful showing at the EV Summit — including our collaborative Shop Talk session with Eagle Systems — to celebrating Women in Construction Week, there's a lot to reflect on and look forward to. We’re also excited to share updates on upcoming events like the ACT Expo and our 3rd Annual Charity Basketball Tournament, as well as spotlight recent project achievements and industry insights. 

Thank you for staying connected as we continue driving innovation in commercial and industrial electrification. 

WIC Week 

Honoring Women in Construction Week 2025 

This week, Southwest Industrial Electric proudly joins the industry in celebrating Women in Construction (WIC) Week — a dedicated time to spotlight the strength, skill, and leadership women bring to the world of construction. 

WIC Week is about more than recognition — it’s about continuing to open doors, create opportunities, and champion the women shaping our industry every day. We’re especially proud of the talented women on our team (some of them pictured here), who inspire us with their drive, expertise, and commitment to excellence. 

Interested in getting involved or attending a WIC Week event? Check out the lineup here: NAWIC San Diego – WIC Week 2025 Events 

Here’s to building a stronger, more inclusive industry — together. 

Events: Where to Find Us 

EV Summit & Expo 2025 (March 25 – 27) | Las Vegas, NV) 

BOOTH 711 

We had a great time exhibiting at the EV Summit for the second year in a row! Our team attended the event and had a successful show — connecting with new contacts and strengthening relationships with some of our existing customers. 

                                                 CEO Kristin Larson | CPO Alix Smith | Senior PM Daniel DiGalbo 

Establishing Business for Electrical Contractors and Electricians 

We also hosted a speaking session, “The Shop Talk,” alongside our valued partner Eagle Systems, and we're proud to say it went off without a hitch. Huge thanks to everyone who stopped by and made the event a success! 

🚛 ACT Expo 2025 (April 28 – April 30) | Anaheim, CA) 

 MEET US AT BOOTH 4374 

The Advanced Clean Transportation (ACT) Expo is one of the biggest gatherings for fleet electrification and clean energy solutions. Our team will be attending to discuss cutting-edge solutions for industrial and commercial electrification. 

3rd Annual Charity Event 

The 3rd Annual SIE Basketball Charity is back and bigger than ever!  

 
Join us on May 16th, 2025, for an exciting one-day tournament where teams compete for a cause. This year we have 3 returning teams, and all proceeds going to charity, this is an event you won’t want to miss!  

Stay tuned for the exact date and venue announcement.  

Interested in joining? Contact Our Public Outreach Manager: 
📧 cristiano@southwestelectric.com 
 

Project Spotlight: Fleet Electrification 

Over the past few months, our team has successfully completed several electric vehicle (EV) projects—driving us closer to a cleaner, more sustainable future. 

💡 Key Features of the Project:    

✔️ Power system installation  

✔️ EV charging equipment installation 

✔️ Civil work, conduit, and wiring installation  

We are just getting started - Stay tuned for more project updates coming soon! 

Industry Insights: Keep Your Equipment Running with Expert Industrial Machine Services 

Need Your Industrial Machinery Serviced? We’re Here 24/7. 

At Southwest Industrial Electric, we’ve been providing expert machinery repair services across Los Angeles, Irvine, San Bernardino, and Orange County for over 40 years. From small troubleshooting issues to complex electrical faults, our team of highly trained technicians is ready to get your machines back up and running — quickly and safely. 

Here’s what you can expect: 

• 24/7 emergency availability 
• Immediate, on-site repairs 
• Fair, all-inclusive pricing 
• Professional, courteous technicians 

What We Do: 
Our team specializes in diagnosing and repairing a wide range of industrial machinery. We combine deep electrical expertise with decades of hands-on experience to solve issues efficiently — with minimal downtime. 

Our services include: 

• Troubleshooting & diagnostics 
• Power and electrical connection issues 
• Custom machinery control panels 
• Full-service machinery repair & maintenance 

Fast, reliable service — anytime you need it. 

Let’s get started: 
📞 (323)-255-6563 
🌐 www.southwestelectric.com 

This Month in Electrical History: March 20, 1886 – The first complete system of alternating current (AC) power transmission 

On March 20, 1886, William Stanley, Jr. successfully demonstrated the first complete system of alternating current (AC) power transmission in Great Barrington, Massachusetts. 

Using transformers and an AC generator developed under the guidance of George Westinghouse, Stanley proved that electricity could be transmitted efficiently over long distances — a major breakthrough that helped shape the modern power grid. 

This moment marked a turning point in the “War of Currents,” showing the superiority of AC over direct current (DC) for large-scale distribution. Today’s electrical infrastructure — from homes and cities to renewable energy systems — still relies on the principles Stanley helped establish. 

At the heart of it all is dependable, scalable electrical engineering — something we’re proud to contribute to every day. 

Meet the Team: Max Carraher                                                                                                     

This month, we highlight Max Carraher, a key member of our management team, who plays an important role in delivering excellence on our projects. 

What is your position at SIE and what interested you in such work?  

I'm the Personnel Manager here at SIE. I truly enjoy helping others. In this role that is something I regularly get to do. People are valuable and they are the most important aspect of any company. Helping a person grow professionally and as a team member is a very satisfying effort that I enjoy thoroughly.  

What do you enjoy most about your job and working at SIE?  

I very much enjoy successfully solving issues that are seemingly insurmountable. Due to the nature of my position, when I solve a situation, it tends to improve the work lives of SIE staff. Helping to foster that improvement in a significant part of a person's life is a very rewarding experience. 

Client Testimonials 

💬 “I had an electrical problem with one of my food processing machines. Jorge arrived on time. He was thorough, ruling out what the error was. He took time to explain the issue very clearly. The pricing was fair, and I would recommend Southwest Industrial Electric.” –  Pauline from Troung Giang Corp 

We appreciate the trust our clients place in us and remain committed to delivering the best industrial electrical solutions.